(EN) Australian Financial Review’s Stephen Todd on Fabio Ongarato

(EN) ‘As human-centred strategies become the catch-cry of the architecture, design and urban-planning professions, Ongarato is increasingly using narrative design – a paradigm which arose a decade ago in video-game development – to create “total immersions” that extend a brand’s offer beyond product to encompass experience’ says AFR journalist, Stephen Todd.

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